This is a meeting for leaders who want to take it to the next level. Join us as we identify characteristics and behaviors that distinguish top leaders. Let’s do this! We will identify tangible, attainable qualities that can elevate your effectiveness, credibility and success.

This session could be the most important session you attend, and, legal stuff can be downright salacious! Do you know who is most likely to file a legal action against your gym and why? Or what the single most expensive mat in your gym is, and why? Do you know who is most likely to steal from you, and how or what you can and cannot ask in an interview … or what you should trademark and why? Get your notebook ready, we need to talk about discrimination, slip and falls, non-compete clauses, bullying, active shooters, confidentiality, embezzlement and more. We are for sure going to run out of time but let’s fasten our seatbelts (mandated in 49 states) and learn how we can be proactive and protective to mitigate our legal liability.

In this session we will talk about the 10 tangible steps to creating great marketing. This session is about what to say, how to say it and how to make it look good. And our goal is to help you create successful marketing campaigns that help you build your enrollment. That is our goal. Whether you are handling your marketing yourself (or you want to!) or you are overseeing someone else, understanding what makes marketing compelling and what does not, is essential.